First Underwriters WordPress Website

Project Summary

The client is a commercial insurance brokerage firm that started business last year, so a web presence was needed. After meeting at a business conference, the client selected ESPRESSO | Studio 5 to provide the web design services. Work began in September of 2015, and the website launched in February of 2016 after the client generated some more content. - Innovative Web Design - First Underwriters - Insurance Brokerage WordPress Website - Detail Image

Feedback Summary

The client is extremely satisfied with ESPRESSO | Studio 5’s work. The website gives the client a modern and high-tech feel that is especially appealing to younger customers, who are now also able to make online purchases and receive quotes. The client particularly appreciated ESPRESSO | Studio 5’s professionalism and friendliness, and has already recommended them to others.


Please describe your organization.

First Underwriters is a commercial insurance broker.

What is your position?

I am the president and owner of the company.

Opportunity / Challenge

What was the business challenge you were trying to address when you approached ESPRESSO | Studio 5?

Our business was started last year and needed a website presence. - Innovative Web Design - First Underwriters - Insurance Brokerage WordPress Website - Detail Image


Please describe the scope of their involvement in greater detail.

We started our conversations in the fall of 2015 and proceeded to figure out how to develop the right solution. We’re currently talking about search engine optimization aspects of my website.

How did you come to work with ESPRESSO | Studio 5?

I had met them at a business conference a number of years ago. Last year, after meeting them again and explaining my struggles, we started working together.

ESPRESSO | Studio 5 did a phenomenal job. I am not a tech person and have no understanding of the intricacies of the process. ESPRESSO | Studio 5 worked with me, pulling a website out of the very little material I was able to give them.

Could you provide a sense of the size of this initiative in financial terms?

The total development cost was around $5,000-10,000.

What is the status of this engagement?

We started working together in September, 2015. The site went live last month. It could have been launched sooner, but I needed to provide ESPRESSO | Studio 5 some content. The total development should have only taken around a month.

Results + Feedback

Could you share any statistics or metrics from this engagement?

Insurance companies tend to be old-school and slow to progress in terms of web presence and anything to do with online activity. I feel that what ESPRESSO | Studio 5 has created for me is very modern, and it attracts the younger generation. I don’t engage in online sales, but I do have this capability if I choose. As my business grows, people will be able to make online purchases and also receive quotes. The process is intuitive; it represents me and what I’m trying to achieve.

What distinguishes ESPRESSO | Studio 5 from other providers?

I appreciate their professionalism and friendliness. They have been very engaging. If they ever need to prod me for a certain topic, they do it in such a way as not to bug or hassle me. They have met my scheduling needs constantly.

Is there anything ESPRESSO | Studio 5 could have improved or done differently?

No, I don’t think so.

We have five additional questions. For each of these, we ask that you rate ESPRESSO | Studio 5 on a scale of zero to 100, with 100 being the best score.
Overall Score
Willingness to Recommend

This case study was conducted by Clutch on behalf of ESPRESSO | Studio 5

For your convenience each case study can be downloaded in PDF format as well.


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