Many B2B web design projects end up running late, which can lead to missed online marketing opportunities. The highly caffeinated team identifies the key reasons behind that, and what you need to do to keep your B2B web design project on track and on time.
SEO is one of the most critical online strategies for ensuring continued business growth. By working with an SEO expert or agency businesses generally achieve better results. Here is what you need to consider as you engage an SEO service provider for your business or organization.
Many businesses are very hesitant the first time they try social media. For them we developed a very simple strategy covering these four basic steps: Attract – Engage – Convert – Monitor. Think of it as your own social road map to help you gain a better perspective on social media marketing and help you become a socially optimized business.
Contrary to popular belief email marketing is alive and well. But you have to avoid making some common email marketing mistakes to get the best results.
There are a lot of options for building your business website. Among the most common are template websites and website builders. Here is what you need to know about how they compare to custom web design, and which is the most cost-effective option for your business.
Actually, every business can expand its digital footprint and engage with potential customers on social media. Regardless if you market B2B or B2C you are ultimately marketing H2H, engaging human to human. Social media is an extremely powerful marketing tool that can help push your business to success. Our Social Media Marketing Guide for Business Owners explains some of the things businesses of any type and size need to know to make social media marketing work to their advantage.
One often overlooked aspect of web design is the user experience. Not providing an exceptional user experience on your business website will only benefit your competitors! Here is what you need to know about improving website user experience to attract and convert more website visitos.
If the average attention span of your website or social visitors is 8 seconds, how long do you have to impress them? Lucky for you there is an easy fix: Visual Storytelling! These simple steps will have you telling your story in no time!
Many landing pages are not effective for capturing leads! Instead of attracting and engaging your target audience they turn it away instead. To help you do better we have come up with our complete guide to successful landing pages.
Many business owners rush through the process of selecting their ideal web design agency. If your web design agency does not share your vision or understand your requirements most likely your project will not end well. Here are a few things you need to consider as you evaluate potential service providers.
You may have already noticed that the digital world is all around you. It is on your desktop, your laptop, your tablet and smartphone, your TV, in your car, and coming soon to your toaster. And that means that your potential customers are digital as well. Regardless if you are a professional service provider, operate a small retail store or run your own restaurant potential clients and customers will search for you online long before they pick up the phone or walk through your door. And that is a key reason why you need to grow your business online.
Your blog is your most important owned property. If you want your content to make an impact, follow our best practices to make sure your blog is optimized for content distribution. A few simple tweaks can make all the difference between your next post going viral or remaining unread. And best of all, optimizing your blog for content distribution is free or low cost, doesn’t take a long time, and once you optimize your blog for content distribution it doesn’t take much to keep it up!
There are lots of social media management tools out there, and all of them offer different options and configurations. Take a look at this comparison and determine which of these social media management tools will work best for your brand, your needs, and your budget.
Many small business owners have bare-bone digital marketing budgets. Lucky for them there are ways to increase website traffic for free!
Many business owners make the mistake of getting a business website, and then never doing much with it. Instead of creating leads and revenue their website is just an online version of their marketing brochure. That can work for some businesses. But the rest of you require more than that from your online presence.
A few days ago a client told us he gets several thousand hits a day. Ouch; that must really hurt! But seriously, website hits don’t hurt, but they are not a good indication of having an effective business website. Since ‘hits’ include ‘bounces’ they are not an accurate tracking indicator. A much better option is to evaluate how many website visitors actually convert and take action. Our Conversion Rate Optimization for Business Websites provides you with a step-by-step guide to conversion rate optimization.
Have you ever wondered why everyone seems to be taking about the big brands like Apple and Nike? The main reason is not simply that they are bigger, but they create and share a variety of visual content across a wide range of platforms. One of the content marketing benefits for small brands is leveling the playing fields. Here is how you can successfully compete with much larger brands, no matter how small or large your business or organization really is.
Do you want to attract leads, engage them, and convert prospects into consumers on your website and through your social channels? In that case you better connect with your intended audience right away by creating an effective online marketing message.