ESPRESSO Shots Blog
Welcome to the ESPRESSO Shots Blog! We feature freshly ground and brewed updates from the highly caffeinated agency, as well as carefully curated digital media tips, trends, and news lovingly prepared by our content mavens.
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10 Jun: 9 SEO Basics to Grow Your Small Business

SEO is usually not on the front of small business owners minds. It should be! Any small business can use SEO basics to grow their online presence and engagement. By not doing so many small businesses miss out on valuable opportunities for digital marketing. Even worse, by not knowing the difference between white hat vs. black hat SEO many business owners get trapped in useless long-term contracts. A much more effective approach is to use these SEO basics to grow your small business.

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03 Jun: 9 Social Media Mistakes Most Businesses Make

Anyone who owns and runs a business should already understand the importance of an effective social media campaign. Even so, there are a lot of businesses who get it wrong. While there is a lot of information online about the best ways to tackle social media, our team sees a lot of folks using the wrong tactics. For that reason we are going to highlight some common social media mistakes most businesses make. Hopefully this will help you not make the same missteps yourself.

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30 May: Small Business Content Marketing Tips

Many small business owners tell us that content marketing is just not for them. The main objections are not knowing what to say or how to say it. Our Essential Small Business Content Marketing Tips are designed to help business owners develop effective content marketing strategies and convert more online consumers..