Welcome to the ESPRESSO Shots Blog! We feature freshly ground and brewed updates from the highly caffeinated agency, as well as carefully curated digital media tips, trends, and news lovingly prepared by our content mavens.
12 Aug12:00
12 Aug12:00 - Becoming a Socially Optimized Business

Becoming A Socially Optimized Business in 4 Easy Steps!

Many businesses are very hesitant the first time they try social media. For them we developed a very simple strategy covering these four basic steps: Attract – Engage – Convert – Monitor. Think of it as your own social road map to help you gain a better perspective on social media marketing and help you become a socially optimized business.

05 Aug11:00
05 Aug11:00 - Social Media Marketing Guide for Business Owners

Social Media Marketing Guide for Business Owners

Actually, every business can expand its digital footprint and engage with potential customers on social media. Regardless if you market B2B or B2C you are ultimately marketing H2H, engaging human to human. Social media is an extremely powerful marketing tool that can help push your business to success. Our Social Media Marketing Guide for Business Owners explains some of the things businesses of any type and size need to know to make social media marketing work to their advantage.

03 Aug14:00
03 Aug14:00 - Improving Website User Experience

Improving Website User Experience in 6 Simple Steps

One often overlooked aspect of web design is the user experience. Not providing an exceptional user experience on your business website will only benefit your competitors! Here is what you need to know about improving website user experience to attract and convert more website visitos.

24 Jul09:00
24 Jul09:00 - Finding Your Ideal Mobile-First Web Design Agency

Finding Your Ideal Mobile-First Web Design Agency

Many business owners rush through the process of selecting their ideal web design agency. If your web design agency does not share your vision or understand your requirements most likely your project will not end well. Here are a few things you need to consider as you evaluate potential service providers.

20 Jul10:00
20 Jul10:00 - How to Grow Your Business Online

How to Grow Your Business Online in 4 Steps

You may have already noticed that the digital world is all around you. It is on your desktop, your laptop, your tablet and smartphone, your TV, in your car, and coming soon to your toaster. And that means that your potential customers are digital as well. Regardless if you are a professional service provider, operate a small retail store or run your own restaurant potential clients and customers will search for you online long before they pick up the phone or walk through your door. And that is a key reason why you need to grow your business online.

17 Jul10:00
17 Jul10:00 - How to Optimize Your Blog for Content Distribution

How To Optimize Your Blog For Content Distribution

Your blog is your most important owned property. If you want your content to make an impact, follow our best practices to make sure your blog is optimized for content distribution. A few simple tweaks can make all the difference between your next post going viral or remaining unread. And best of all, optimizing your blog for content distribution is free or low cost, doesn’t take a long time, and once you optimize your blog for content distribution it doesn’t take much to keep it up!

15 Jul10:00
15 Jul10:00 - The 5 Best Social Media Management Tools of 2017

The 5 Best Social Media Management Tools of 2017

There are lots of social media management tools out there, and all of them offer different options and configurations. Take a look at this comparison and determine which of these social media management tools will work best for your brand, your needs, and your budget.

29 Jun09:00
29 Jun09:00
Jun 2017
Jun 2017
Conversion rate optimization for business websites

Conversion Rate Optimization for Business Websites

A few days ago a client told us he gets several thousand hits a day. Ouch; that must really hurt! But seriously, website hits don’t hurt, but they are not a good indication of having an effective business website. Since ‘hits’ include ‘bounces’ they are not an accurate tracking indicator. A much better option is to evaluate how many website visitors actually convert and take action. Our Conversion Rate Optimization for Business Websites provides you with a step-by-step guide to conversion rate optimization.

26 Jun09:00
26 Jun09:00
Content marketing benefits for small brands

Content Marketing Benefits For Small Brands

Have you ever wondered why everyone seems to be taking about the big brands like Apple and Nike? The main reason is not simply that they are bigger, but they create and share a variety of visual content across a wide range of platforms. One of the content marketing benefits for small brands is leveling the playing fields. Here is how you can successfully compete with much larger brands, no matter how small or large your business or organization really is.