Why You Should Consider a WordPress Business Website
It is 2017, and your business needs an effective and engaging website. That part is pretty clear to all the business owners I know. But what kind of website should you get? That is where things get confusing for most business owners. Not all websites are created equally. There are free, or very low-cost options, but they generally don’t work very well. You do get what you pay for! Some websites are very time-consuming and expensive to maintain, which is not a good option for cost conscious business owners. Some website options are simply too expensive for the average business owner. But there is a great alternative, a WordPress business website.
Our team recommends mobile-first WordPress business websites as a standard option to our business clients. We have created WordPress business websites for all kinds of businesses and applications, and we never had an unhappy customer. WordPress is a budget-friendly content management system (CMS) that is ideal for any business. It is easy enough for a novice without any coding or HTML experience to use and update. But it also offers an array of helpful tools and extensions that can give your WordPress business website the look and functionality it needs to convert your website visitors.
According to W3 Techs, WordPress is used by 60.3% of all the websites whose content management system we know. This is 24.2% of all websites. Keep in mind that approximately 71% of all websites do not use a CMS at all. That makes WordPress a pillar of the internet. Of course it helps that the WordPress platform is frequently updated with new features, functionality, and ways to keep your WordPress business websites save from hackers and other cyber threats.
However, there is one thing I really need to point out. Just because you have a WordPress business website does not mean that you will automatically be able to do everything you want. WordPress can be complicated, and there is a definite learning curve. As my good friend and renowned WordPress expert and consultant Bob Dunn puts it: “Yes, WordPress is super easy, once you know how to use it!” So you need to be realistic with your expectations, or you may end up over your head, or with a broken website. Neither option is good for your business. I recommend that you work with a WordPress designer or trainer to show you how to do it right, and take it one step at a time. I promise you will have more fun that way!
Reasons for Having a WordPress Business Website
There are many reasons why a WordPress business website is an obvious choice. I already mentioned the frequent updates and new added features, and the popularity of the WordPress platform overall. It is impossible to even begin to scratch the surface of why a WordPress business website works better than other alternatives in a single blog post. Instead I thought about the priorities business owners have for their websites, and how WordPress makes that easier on you.
Content Management System (CMS)
WordPress is a very powerful CMS, which provides business owners with a range of valuable options. You have direct control over the content you publish, such as blog posts, updates to pages or product galleries, or adding a new service. This eliminates the cost and time involved in waiting for your web developer to make changes for you. One of our current clients waited 17 months!
Affordable for Small Businesses
The greatest website solution is of no value if you can’t afford it, isn’t it? Lucky for you, unlike some costly website designs that require a lot of coding, a WordPress business website is very cost-effective, even for small business owners. There are tens of thousands plugins, themes, and extensions that allow you to configure your website just the way you like. And many of them are free, or cost less than $ 100.00, so you can try a few without blowing your budget before you even get started. And because WordPress business websites are easy managed they will save you money on website maintenance in the long run as well.
Right out of the box your WordPress business website is mobile friendly, so you don’t have to worry about the Google Mobile Update of 4/21/2015. WordPress will automatically detect the screen size of your visitors browser and display the appropriate mobile version of your website. Responsive WordPress websites also get indexed by Google’s new Mobile-First Index. So what more do you want?
Just about every business owner I talk to tells me they want to be on the first page of Google for their keywords or phrases. And WordPress right out of the box is very SEO friendly. It is packed with tools that help boost your website exposure. And by adding SEO plugins like All in One SEO or Yoast SEO you can further boost your search visibility. All you have to do is to create unique and relevant content with appropriate keywords. If you are not sure how to do that check out our post on SEO Copywriting: Tips for Writing Content that Ranks. Upload your content to your WordPress business website, and it will have the potential to land high in the rankings of search engines like Google, Bing, and Yahoo.
Easy Social Media Integration
Social media is another great way for businesses to gain exposure. By combining social media with an effective business website you can drive more traffic to your website, and gain new customers. And WordPress makes it super easy to integrate your social profiles in your WordPress business website. You can simply add the icons linking to your social profiles, or you may want to make it easy for visitors to share your content on their own social channels. And plugins like Shareaholic and Filament even provide you with analytics so you can see how well you engage with your audience.
Easy for Newbies
I always tell our clients that if they can use Microsoft Word and uploaded an image to Facebook they can manage their own WordPress business website relatively easy. Just to be clear, I am talking about updating your content, not changing the design. WordPress user a simple browser-based interface that is very intuitive to use. You do not need to understand HTML, coding, or anything like that to simply post content on your site. Don’t forget, back in 2005 WordPress was developed as away to make things easier for bloggers. Now look what happened!
Easy Blog Integration
I may have mentioned this once or twice before, so tune out if you heard this already. The rest of you, pay attention! Blogging is the single most effective way to drive traffic to your website and increased engagement and conversions. WordPress started out with bloggers in mind. It offers a number of great tools for blogs that you can incorporate directly in your WordPress business website. There are a number of options that you can configure to create the perfect blog for your business. And here is another benefit for having a blog on your business website; it lets you show the human or personal side of your business.
Business owners are busy, and therefore they need to manage their time efficiently. Many of them create a few updates or blog posts all at the same time, but they don’t want to publish everything at once. Don’t worry, your WordPress business website has you covered. WordPress allows you to create and upload as much content as you like, and then create a publication schedule for each post. And here is an added little benefit for you busy business owners. Connect your WordPress business website to WordPress.com via Jetpack and get additional benefits such as automatically linking to related posts, and publishing your posts across your social channels automatically. Pretty slick, if you ask me!
Really Simple Syndication (RSS) feeds are a great way to promote your website content, such as your blog posts. With RSS feeds your readers will get all of your updates as soon as you post them with the RSS feeder tool in WordPress. It is super easy to set up, and allows your readers to read your content via email or newsletter.
In 2015 having a static online presence is simply not going to work any longer. Sorry to burst your bubble, but it is true. Your website visitors and prospective clients expect to engage with you online. By having a WordPress business website you already have the power to lead the discussions, via blog posts, Q&A sessions, articles, live chats, or whichever way you choose. You are in complete control to approve and delete comments, leave comment sections open or close them, control which comments are shown, and even add extra layers of protection from spam bots.
Getting a WordPress Business Website
Now that you know the reasons for having a WordPress business website you should start thinking of getting one for your business. If you already have a WordPress site for your business you should be pretty much good to go. Most likely one or two tweaks based on the above is all it will take.
If you do not have a WordPress business website, or no business website at all, you have some work ahead of you. Luckily there are plenty of resources available to you, based on your own skills, needs, and budget.
Basic Requirements / Low Budget
If you only have a small budget you are best off starting with an existing WordPress theme, and simply adding your logo and content. I highly recommend that you do not use a free theme. Support is usually not available, you may not have all the files you need, and the overall quality and usability of your site will be very limited.
Instead purchase a premium WordPress theme from a theme developer like Woo Themes or a theme repository like ThemeForest. Check out different themes and see which one most closely matches your needs. Be sure to check comments and reviews, and ask questions before you buy.
Advanced Requirements / Mid Range Budget
If you have more advanced requirements such as e-commerce capabilities, custom forms, or optimized landing pages for each product or service you can do all of that with WordPress. As long as you have purchased an appropriate premium theme you can start creating exactly the site you need.
Once you have a theme you can add custom functionality through the use of extensions and plugins. Currently there are over 34,000 WordPress extensions, so there has to be one for you. Check out our post regarding Essential WordPress Plugins for Business Websites to get some ideas.
I need to point out that customizing an existing WordPress theme, changing the design and adding a lot of functionality, can quickly exceed the skills of many business owners. Most often they give up in frustration, leaving a broken or unfinished site behind. There is a better way, hire a WordPress designer or developer to help you create the site you need. It will be faster, cheaper, and the site will work better.
Completely Custom Requirements / High End Budget
For the sake of this post I will assume that your budget has limitations. Therefore I will not even mention the design and development of a custom WordPress theme. The cost of creating their own, unique WordPress theme is well beyond the marketing budgets of even some larger companies.
Some clients contact us regarding a custom WordPress site. When we mention the costs involved they usually realize that using an existing theme and customizing it will provide the same results at a fraction of the cost. However, if you are interested in discussing the design and development of a custom WordPress theme please contact us.
We Build WordPress Sites!
Here at ESPRESSO.digital, we offer a full range of WordPress business website services, including WordPress web design and development, content strategy and development, search engine optimization, and social media marketing. Contact us to learn more about our small business digital marketing services, and how our team can help you get a WordPress business website yourself.
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