Espresso Digital designed a WordPress site after a previous company fell short of expectations. They provided SEO services and now continue to host the site.
Espresso Digital was always on top of their game, providing timely communication and invoicing. They were readily available to meet in person and shared constant updates of the work being produced. As a result, there was a clear uptick in traffic of unique, organic visitors to the site.
Please describe your organization.
I work with Greg Anderson Painting. We are a local Seattle painting and drywall company. We do both residential and commercial jobs. We also do insurance work and private retail work in the greater Seattle, King County area. Primarily I do marketing and communications, but I also do HR.
Opportunity / Challenge
What business challenge were you trying to address with Espresso Digital?
We had worked with another company in the past. They said that they would do full-scale marketing through social media and our website, but they were falling short of their claims and definitely weren’t worth the amount of money we were paying them. We wanted to solely have someone help redo our website to improve our online presence.
Please describe the scope of their involvement in greater detail.
I initially sent them an email and they called me right away. They gave me a brief overview of what they thought we should do and then we met in person and talked about the website. We then gave them an idea of what we wanted to see on the site and what we wanted for SEO. I did all the content production and provided that to them so they could edit it as they saw fit.
They provided us with a few rough drafts of the website throughout the process to make sure we liked what they were doing. Then we met one last time to go over the website in its final stages. That led us to where we are now, they have it published. The site is built on WordPress.
We decided to also have them host the website because we wanted it to be hosted locally. We are doing a trial period to see how our website does with the current content and keywords. Once we assess that, we’ll decide what we want them to do as far as SEO. They are going to train me this week to be able to do a lot of the editing on WordPress.
I met with Gregor [CEO, Espresso Digital] and his wife periodically throughout the whole process. Espresso Digital didn’t specify the full number of people that were on the team.
How did you come to work with Espresso Digital?
I spent a lot of time on Google looking at different website production. We were going back and forth between getting a whole SEO marketing team versus a just a website production team. We eventually chose to do website production because it’s our busy season right now. We didn’t really need any more SEO.
I really liked how detailed Espresso Digital’s website was and how they had different case studies online. I liked how they had a form that you could fill out to specify your exact needs rather than an open-ended, “Hey, we need your help” type of thing. They were also closest to us in Seattle. We’re in Kent, but all the other companies were way up north.
Could you provide a sense of the size of this initiative in financial terms?
$3,000. For them to host the website and to check once or twice a month that everything is still working and complies with Google laws, it’s $600-$800 for the year.
What is the status of this engagement?
We started working with them May 2017 and ended in July 2017.
Results + Feedback
How did Espresso Digital perform from a project management standpoint?
They did really well. I was really pleased. Gregor [Espresso Digital] was on top of his communication and email. When I emailed with a question, he’d email back as soon as possible with a pretty thorough response, which I like. You could definitely tell that they are on top of their stuff. They know what they’re doing and they want to make sure that they are performing well.
What distinguishes Espresso Digital from other providers?
Our previous team was a huge corporation. They had a call center that’s definitely not in the U.S. Whenever I’d call, it was impossible to get an answer. I would try to get invoices for what they were charging us and that never happened. What I really appreciated, individually and as a team, was Espresso Digital’s timeliness and their customer service responses. If I emailed them and said, “Hey, what is this for?” they sent me an invoice that was super detailed, but also in laymen’s terms so that I could understand. There wasn’t a ton of jargon that wouldn’t have made sense to me, which I really liked.
Is there anything Espresso Digital could have improved or done differently?
No, we had a really good experience with them. We never had any issues.
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