No matter what type of business you have or what your industry is, you are probably engaging in digital marketing of some kind already. But since digital marketing is not the same as traditional marketing many businesses fail to achieve the results they need. Here is how you can do better by avoiding 5 common digital marketing mistakes!
Many business owners mistakenly believe that once they pay for the design and development of their business website they actually own it. Find out why that is not true, and who actually owns all the different components of a modern online presence.
Many landing pages are not effective for capturing leads! Instead of attracting and engaging your target audience they turn it away instead. To help you do better we have come up with our complete guide to successful landing pages.
Anyone who owns and runs a business should already understand the importance of an effective social media campaign. Even so, there are a lot of businesses who get it wrong. While there is a lot of information online about the best ways to tackle social media, our team sees a lot of folks using the wrong tactics. For that reason we are going to highlight some common social media mistakes most businesses make. Hopefully this will help you not make the same missteps yourself.
Many business websites contain a few errors that can easily be fixed. But some errors are absolutely fatal to your business website! Find out what they are, how they damage your site and reputation, and how you can avoid them altogether.
A lot of business owners are not entirely sure what exactly digital media is, much less how it actually works. To simplify this we created the anatomy of a digital media campaign so you can see all the body parts and how they work together.
The main purpose of your business website is to showcase your services or business, and to sell your products. Here are 14 warning signs that your website may no longer be effective for either purpose.
How to Preserve Your Google Mojo! Previously, on The Coffee Grounds Blog, we mentioned 10 key business website redesign considerations,…
Simply having a responsive website does not mean it is actually mobile-friendly. Here is what you need to consider of you want to provide a great user experience across all devices.
Google Algorithm updates are nothing new. Since 2011 there were at least 53 updates to the Google Algorithm, according to Moz.com. At first glance these updates mainly benefit the searcher, while at the same time making it harder for websites to rank on Google. That part is true. As the Google Algorithm becomes more advanced it becomes much harder to achieve the results brands require to compete. And that has SEO experts and digital marketers scrambling to catch up!