Does content marketing sound overly confusing to you? Is your small business missing out on content marketing opportunities because of that? You may be over thinking this. Take a look at how easy and even fun small business content marketing can be. All it takes is 3 simple steps!
content marketing strategy
Small business digital marketing is broken. Just take a look around! Banner ads hardly ever get clicked. Most emails get deleted before they are read. And ads on Facebook and Twitter have extremely low engagement rates. So what exactly is going on? Find out how you can fix your digital marketing now!
Over and over it has been shown that effective content marketing is the best way to reach an audience and keep it engaged throughout the conversion journey. But there are no shortcuts to effective content marketing. Once you start you are in it for the long haul. We have come up with these essential Content Marketing Facts to help you focus on the tasks ahead.
Are you spending more and more time creating the fresh website content required by search engines and human visitors? Why not repurpose content instead and cut your content marketing costs and expand your audience and engagement at the same time? Here is how you can get started.
Brands often find it challenging to produce enough relevant and engaging content for the many publishing platforms they need to reach. This is where a divisible content creation strategy will save you tons of time and effort! Take a look at what is involved in divisible content creation, and how your brand will benefit!
The necessity of content marketing is pretty much accepted universally. Too bad that content strategy development is not viewed the same way. The results are not pretty. At the very least the lack of an effective content strategy can lead to missed engagement opportunities. And all too often the complete lack of a content strategy results in a mess of unrelated and ineffective content. And that is no way to present your brand online, or anywhere else.
Small business owners and marketers have only limited time, and tons of stuff to do. Instead of wasting time on minimal results we have an alternative for you! Check out this list of essential digital marketing workflows for small business, and apply them to your digital marketing and achieve better results in less time.
In 2017 simply having a business website just doesn’t cut it any more! Both your existing and potential customers expect a lot more from your online presence. While the precise nature of an effective online presence depends on each specific business and industry there are a number of common elements you should consider.
We know from experience that inbound marketing projects come in all shapes and sizes. For clients they are all equally important, and they all deserve the same attention. But where do you start? We have come up with a simple inbound marketing checklist to help you do better with your inbound marketing.
The good news is that by now most brands are aware of the benefits of content marketing. The bad news is that many brands are not publishing effective content due to the lack of a compelling content creation strategy. Simply publishing content is not enough. Compelling content creation is absolutely essential if you want your content marketing strategy to succeed. Creating compelling content is not difficult. Simply take a look at our 16 Strategies for Compelling Content Creation to get some ideas.