Stop Working So Hard! Let These Small Business Social Media Marketing Tools Help You!
Work Smarter, Not Harder, With These Social Media Marketing Tools
Updated December 02, 2017
If you run a small business, one thing that you probably don’t have is a lot of time. You don’t want to spend a huge amount of time learning how to find and learn how to use the best tools to achieve your goals. One of our specialties is social media marketing, and I always enjoy researching new small business social media marketing tools.
In this post I run down the small business social media marketing tools I recommend to most of our clients. Of course, every situation is unique so I recommend tailoring a system that works for you.
But First, a Question:
What are you trying to achieve with your social media marketing? You need to ask yourself that question before you start looking for the small business social media marketing tools that are going best meet your needs.
There is no point having a presence on all the social networks if you don’t know what goals or which audience you want to reach. So you must answer this question before you get started with your social media marketing.
What This Post Doesn’t Cover:
I am not going to cover how to build a social media plan in this post; I will assume that you already have a presence on the social networks of your choice, including Twitter, Facebook, LinkedIn, Instagram, Pinterest, and/or Google+. I am also going to take it that you have a website, including an active blog. One of the big advantages in posting to social networks is in driving traffic back to your website and showing that you are a trusted expert in your industry.
I am also not covering the various pricing options for these small business social media marketing tools. You are all big girls and boys here, and should be able to figure out which options and costs work best for you. Of course, if you have any questions we are here to help.
While there are hundreds of apps and tools now available that deserve some consideration as viable solutions to enhance your social media marketing, these 32 small business social media marketing tools offer a range of capabilities and costs to appeal to everyone from a growing startup to a fully established company.
32 Small Business Social Media Marketing Tools
Small Business Social Media Marketing Tools – Content Creation
With the need to include more visual content as part of your social-media posts, you can turn to Canva for high-quality images that fit your budget. They offer numerous templates that help you look like a great designer, even if you don’t always know exactly what you are doing.
2. Spark Post
Spark Post, formerly Adobe Spark, is a relatively new addition to my favorite small business social media marketing tools, and has become one of my personal favorites. I use it for creating visual content for our blog and social-media presence. You simply choose from millions of photos, and it’ll put together what looks like the best presentation in the world.
To help gauge what others are saying in terms of content and identify the key industry trends in relevant information that should shape your own social-media posts, Feedly offers content curation and content sharing that integrates with Buffer.
This is another recent addition to my favorite small business social media marketing tools. Ripl is the first app that enables social media influencers to quickly personalize and share trending stories, create eye-catching original content and monetize their following across Facebook, Twitter and Instagram.
Ripl scans millions of public social media posts searching for trending content; automatically curating the most popular content into more than 460 topic feeds ranging from yoga and healthy eating to sports and technology. As a result, social media influencers can easily discover and share relevant news and trends with their followers.
It’s okay to re-use old content on social media as long as its relevant, but it is often hard to find that great content among the daily social-media posts. Edgar can solve that by helping you to locate some of that incredible content that many followers may have missed, because they were inundated with the constant flow of information.
But they might catch your great information this time around. This social-media tool provides a way to categorize your posts, so you can more easily track down the content that you want to re-post in the near future.
Make the most of your social-media efforts with Openr. This tool lets you add a promotional message to any message you share on your social-media profiles. The result is more leads and traffic while letting you learn more about your audience.
Small Business Social Media Marketing Tools – Content Sharing
AddThis is the world’s largest content sharing platform. It provides tools that make it easier share content across the social web, and provides publishers with increased traffic and in-depth analytics. AddThis provides sharing, following and recommended content tools, social analytics, tools to measure audience engagement, as well as Audience Targeting conversion tools.
Buffer allows you to easily post to Twitter, Facebook profiles and pages, LinkedIn profiles and company pages, and Google+ brand pages. Whenever you add a post to Buffer you choose which network or networks you want to post it to (for example you might want to post to your Facebook Page, your LinkedIn profile and a LinkedIn company page) and it gets added to each network’s queue. If you want to post something straight away, then you can do that by using a button in your browser.
9. Do Share
One setback of Buffer is that it does not share to personal Google+ profiles. But Do Share allows you to post to your Google+ profile and pages through an extension in Google Chrome. It works in a similar way to Buffer in that you can schedule your posts throughout the day and week.
The only difference (and disadvantage) is that you’ll need to keep your browser open at the time you want to post. If your business has a server or a computer that is switched on all the time then this is unlikely to be a problem.
As both a web and iOS app, Nuzzel helps you organize the stories shared by your Facebook and Twitter friends, aggregating the information into easy-to-read links and providing a way to add influencers that you can leverage for your own marketing needs. You can also go deeper by accessing the stories shared by friends of friends to develop a better understanding of your audience.
Bundlepost is another option for scheduling your posts but one that comes with features that improve upon other options. One highlight is Bundlepost will replace common niche keywords with hashtags, vastly improving your engagement results.
vitality is one of the main goals of marketing through social-media channels. Babbly enables you to amplify your audience by sharing content through its own community of users and influencers. The tool is very simple. You just enter or paste the URL you want to promote, and the platform does its job. Babbly comes in a straightforward interface that’s also mobile-friendly, which means you can grab attention for your content across different kinds of devices.
MailChimp is an email marketing and newsletter service with a long and proven track record. Each month, MailChimp send out around 4 billion emails and takes care of all the issues that can arise from sending out emails to your customers.
MailChimp makes email marketing easy, and over time you can add more information such as demographics (age, gender, location etc). MailChimp also have detailed analytics, so you can track when your recipients open the email or click-through to your website.
SlideShare is slide-hosting service. Users can upload files privately or publicly in the following file formats: PowerPoint, PDF, Keynote or OpenDocument presentations. Slide decks can then be viewed on the site itself, on hand-held devices or embedded on other sites.
Although the website is primarily a slide hosting service, it also supports documents, PDFs, videos and webinars. SlideShare also provides users the ability to rate, comment on, and share the uploaded content.
If you need to showcase an e-book you will need to use a document sharing service. You may have already heard of the likes of SlideShare. But there is another document sharing service called edocr. When you upload your e-book to edocr you will then appear in the edocr directory and be searchable for any edocr user and on the web. When an edocr user reads your e-book you get notified by email and you’re then able to follow-up on that lead.
bit.ly is a URL shortener. That means it takes a long web address such as
https://espresso.digital/my-ridiculously-long-and-confusing-and-convoluted-blog-post-title-that-is-so-long-you-already-forgot-the-beginning-of-it/ and turns it into something much shorter like https://bit.ly/134sfXy
The beauty of bit.ly is that it is very widely used and has fantastic analytics. This means you can easily see how many times a link in a tweet has been clicked as well as what network they were using. If you want to be really posh you can even customize the look of your short URL by adding a custom URL shortener with bit.ly, like https://bit.ly-espresso-post
Small Business Social Media Marketing Tools – Management
HootSuite is a social media management tool that allows users to schedule and post updates to any pages or profiles for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress and others from one place – the HootSuite dashboard. When you sign up, you are essentially given a dashboard with tabs organizing all the social profiles you connect to HootSuite.
Although HootSuite is largely known as a business tool, a lot of small businesses use it as well. If you spend a lot of time on social media and have a lot of profiles to take care of, streamlining all of those profiles into one simple system can help save you a lot of time.
If you primarily use Facebook and Twitter for business, AgoraPulse what you can do with both social-media platforms, offering customer relationship management software, applications, analytics reports, contests and more.
Sendible is a powerful small business social media marketing tool that brings together all aspects of your social-media management responsibilities. This includes pulling all posts and comments into one dashboard for analysis, measurement and engagement. Other features include publishing, collaboration, customer relationship management and mobile tools.
Small Business Social Media Marketing Tools – Analytics + Monitoring
20. Google Analytics
If you have a website or a blog then it’s highly likely that you already have Google Analytics installed, and if not – you should! It is one of the most essential small business social media marketing tools; you just may not know that yet!
Google Analytics is a completely free web analytics product. That means it doesn’t just tell you how many hits you have to your website it tells you how many actual visitors you have, where they’re from, how long they stay on the website, where they come from and much more!
21. Follower Wonk
As a Moz app solely for Twitter analytics, Follower Wonk helps you find, analyze and optimize your social-media efforts on this platform. You can get deeper information about your followers, where they are located, and when they tweet plus the ability to locate new influencers and optimize your own tweets.
22. Social Clout
As another analytics tool, Social Clout looks at where you can make significant improvements in engagement, campaigns and keywords. It also delivers reports on demographics and social-media results. All of these reports provide data on multiple social-media accounts to help you track the progress and be able to note the differences in responses across platforms.
To understand what is working and not working, it’s important to add many analytics tools to your social media toolbox. Cyfe delivers detailed reports related to SEO, Google Analytics, AdWords and brand mentions that even a small-business owner can afford to use. It also gives you customizable dashboards to store and review this data.
Beyond just its social-media application, Cyfe also helps with industry and competitor research as a business intelligence tool that helps turn data and trends into actionable insights.
As an analytics tool, Nuvi can see what others cannot see in terms of Facebook conversations, including private and public posts. This means you can get insights into what people are saying behind the scenes that can help you to further shape your social media messages.
Another recommendation is an app called Commun.it. Commun.it is a social media relationship management tool; it helps you find out who is in your Twitter community – those who support you and your content (by retweeting, favoriting, and mentioning) and those who influence you.
As well as that, you can find who has unfollowed you and interact with people who are talking about your business or brand using the monitor engagement list. Commun.it is integrated with Buffer so that you can even schedule any of your replies.
Once you start building your followers on Twitter it can start to become difficult to keep on track of the people you follow as well as the people who follow you. ManageFlitter is a Twitter follower tool. On a basic level it allows you to quickly see who isn’t following you and then having the option of unfollowing these people in bulk. As well as that you can find try to weed out spam followers or irrelevant followers that just clog things up.
Inkybee provides a way for you to locate those influencers who can elevate your brand and attract more potential customers. It provides a way for you to search for bloggers and social-media celebrities interested in your industry, so you can connect with them.
Rather than have to search around for what people are saying about your brand, Brand24 delivers real-time information on what’s been said as well as what is going on with your competition. This continual insight can help you effectively respond to positive and negative comments across your social-media platforms, so you can stay engaged with your audience as well as effectively gauge any potential sales opportunities.
29. Person App
PersonApp puts a face to all those followers and friends in the social-media world. You can also create specific personas that then interact with this audience. Together, social media becomes more personalized and human.
Marketing automation is increasingly driving success for small businesses in terms of enhancing sales whilst reducing cost and effort. Our friends at Socedo automate the lead generation process by bringing in relevant prospects through social media.
The platform matches users’ interest with your defined criteria and engages prospective customers, automatically using a customizable workflow. In addition, Socedo also provides analytics and insights, so you can fine-tune and tweak the workflow in order to get better quality leads.
Small Business Social Media Marketing Tools – Security
Tracking what is being said on social media goes beyond just looking after your audience. You need to consider what your employees are saying and doing that might reflect on the company. SecureMySocial provides a way to get an alert in real-time if any social-media posts violate a company policy or the law.
It is also possible for you to have the person posting information get a notification that they are in violation, which could help maintain the reputation of the company when you don’t necessarily have time to track every post.
32. Secure Password Generator
Use the this free Password Generator to create highly secure passwords that are difficult to crack or guess. Just select the criteria for the passwords you need, and click “Generate Password(s)”. Remember, the more options you choose, the more secure the passwords will be.
Using Small Business Social Media Marketing Tools
So, there you have them, 32 small business social media marketing tools that all small businesses should be using. No, not all of them! Take a look at my favorites, and see which of these small business social media marketing tools best fit your needs.
Then start with the ones that work for your business. As always I recommend that you try these small business social media marketing tools one by one. Evaluate if they really meet your needs and provide the results you are looking for. Feel free to switch to a different tool if you are not getting the benefits you expect.
Keep in mind that if you are not comfortable doing social media marketing for your small business you should leave this in the hand of a professional social media marketer or agency. Just like power tools, incorrectly using any of these small business social media marketing tools can really hurt you and your business!
And to make you feel more comfortable; not even the highly caffeinated agency uses all of these small business social media marketing tools. But we have a lot of fun evaluating new small business social media marketing tools as we learn about them, and sharing the results with you.
Need Social Media Marketing Help?
Here at ESPRESSO.digital, we offer a full range of social media marketing services, including digital marketing, content strategy and creation, organic social media strategies, and community management.
Contact us to learn more about our social media marketing services, and how our team can help you get the most out of these small business social media marketing tools.
Of course, you may disagree and you may think there are some glaring omissions. If you have any thoughts regarding our small business social media marketing tools please leave them in the comments below. Don’t forget to grab our feed so you don’t miss our next post. And help your audience become better social media marketers by sharing this post with them!
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