Small Business Content Marketing Tips
Most, if not all, of the business owners we talk to completely understand the benefits of content marketing for small business. And they all agree that getting found by Google is equally important. So far, so good! But what we hear right after the general agreement in at least half of our clients is that content marketing is just not for them. The main objections are not knowing what to say and how to say it. We understand, and want to help. We have identified the following Essential Small Business Content Marketing Tips to help business owners develop effective content marketing strategies.
Content marketing leaders experience 7.8 times more site traffic than non-leaders. Content Marketing Institute
In today’s highly plugged-in business landscape a content marketing strategy is essential for attracting and maintaining an engaged online audience. This is where many of our clients need extra help. How can you keep the attention of online visitors and convert your followers into legitimate leads? Our small business content marketing tips to a look at how a great content strategy makes it all happen.
8 Essential Small Business Content Marketing Tips
In order to effective any business content marketing strategy has to do three things: it has to help brands tell their story, get found, and lead to action. Therefore we organized our small business content marketing tips into three basic steps. Ready? Here we go!
Tailoring Your Content
The first part of our small business content marketing tips deals with who you are and what you are going to say.
Find a Tone
Based on your target audience, develop a voice that you will adopt across all your branded content. This includes brand logo and colors, visual imagery, as well as the type of language you use.
- Younger Consumers: Fun, current, edgy, tongue-in-cheek
- Business Decision Makers: Authoritative, to-the-point, results-oriented
Go For Engagement
Write brief, catchy copy and relate your content to widely known social and cultural references that are appropriate to your audience. Avoid hot topics like politics and religion. And remember, it is not all about you!
The second part of our small business content marketing tips explains how small businesses can get their content seen by bigger audiences.
Create a blog for your website where you can post your engaging, audience-tailored content. Keep it on-brand and relevant to your audience.
Search Engine Optimization
Get visibility in search results by including keywords in your content, but don’t overdo it! Keyword stuffing is a no no! One keyword or keyphrase for every 100-200 words is plenty.
Whenever you post new content of any kind, drive your social media audience to your site by sharing the links on Facebook, Twitter, Google+, LinkedIn and other strategic social and professional networks.
The last part of our small business content marketing tips shows you how you can get your online visitors to take action.
Link keywords to product or service-specific landing pages on your site so that by engaging with your content, readers can learn more about what your business offers.
Continue the conversation and keep readers on your site by directing them to more in-depth types of related content such as white papers and case studies.
Ask your end users to give contact information to download a white paper, receive your newsletter, or contact a sales representative.
Implementing Our Small Business Content Marketing Tips
OK, now you know the basics about a content marketing strategy for your small business. If you are already used to creating at least some of your own online content you can simply follow our small business content marketing tips and you should be good to go. If you want some more info about content creation and marketing check out the following posts:
- A Step-by-Step Guide to Content Creation
- 3 Time Saving Content Marketing Tips
- 5 Content Marketing Facts Every Business Needs to Understand
- How to Repurpose Content Effectively
- Preparing for The Content Marketing Marathon
If you are simply looking for small business content marketing ideas you should check out our friends at Storybase. This online platform lets you test and evaluate content and blog topics for your website and content marketing.
Content marketing does take some time and effort. For most small to mid-size businesses that is the biggest obstacle. But many small business owners are unaware of available resources. If you fall into that class you may want to check out professional networks and Meetup groups to help you find the following outside resources:
- A content strategist can help you create and document your content marketing strategy and find your target audience
- A copywriter or editor can help you define both your content strategy and develop an editorial calendar
- An SEO expert or agency can help you track your content marketing performance
- A social media consultant can help you align your content marketing with your social media strategy
Bigger businesses with more resources can do some or all of this in-house, most often by an in-house marketing team. If you only need occasional outside help you may want to set up a relationship with a temp agency specializing in creative and marketing services, such as Creative Circle, Filter Digital, or VitaminT.
Of course, you can save yourself a lot of time and trouble and have us implement our small business content marketing tips in your content marketing strategy. Our content strategists and copywriters can help you with your content strategy, creation and editing, while our white hat SEO services will get you found by Google. Our professional photographers and videographers are experts at visual storytelling. Why not get started by requesting your free small business content marketing estimate?
And if you are still not sure about how these small business content marketing tips can affect your small business, don’t worry! Simply reach out and contact us. Our expert team will listen to you, answer your questions, and find the best way for your business to get ready and maximize your content marketing efforts. That is one of our specialties, after all!
Do you have any small business content marketing tips you would like to share? Feel free to add your comments below so our audience can benefit as well, and grab our feed so you don’t miss our next post! And feel free to share our small business content marketing tips with your audience!