So You Wrote a Blog Post, Good for You! But Is Anyone Actually Reading It?
Why You Need an On-Page SEO Checklist for Blogs
There is a common misconception among novice bloggers that simply because you wrote a post it is actually getting read. And that is not true, sorry! When you first write and publish a blog post only YOU know about it. If you want to actually attract readers to your post there are a few things you must do while create your post, and after you publish it. Our SEO checklist for blogs will show you what to do!
Websites with a blog have tend to have 434% more indexed pages. TechClient
Blogging is one of the most effective content marketing strategies for businesses of any kind, and it helps your search engine optimization as well. Studies have shown that companies who blog regularly generate more inbound leads and organic engagement than those who don’t blog. However, blogging becomes even more effective if you do it correctly, and that includes optimizing your blog posts for search engines. To get you started on the right foot here is our On-Page SEO Checklist for Blogs.
B2B marketers that use blogs get 67% more leads than those that do not. HubSpot
Our on-page SEO checklist for blogs is pretty straight forward and can be implemented easily if you already have an established blog or are just starting one. If you are new to blogging you may want to check out How to Optimize Your Blog for Content Distribution before you get started. For the rest of you just follow along as we go. Our on-page SEO checklist for blogs is in the same order as your actual blog post.
Our On-Page SEO Checklist for Blogs
1 – Page Title
Generally believed that after the actual article content, this is the most important on-page element. Keep them relevant and not too long, aim for about 55-60 characters.
2 – Meta Description
A block of text that can encourage your audience to click through to read the rest of your article. A chance for you to sell what’s on the page and to let your audience know this is the content they were looking for (this is for humans, not robots).
3 – The URL Itself
A URL describes your page to your audience as well as search engines. They need to be acurate, include no spelling errors and be relevant to your page.
4 – Keywords in the Content
They say that content is king! Add in keywords naturally throughout the article – synonyms and topics focused around your keywords mean that you are being found for the subject area you want to be known for.
5 – H1 Header Tags
This is the highest-level header tag and shows what your page is about. Search engines will also pay particular attention to this and it is key to only have one H1 header tag per page, preferably at the top.
6 – Header Tags H2 – H6
Think of these as subheadings to divide up your content. There can be multiples of these on on the page, and don’t be afraid to include keywords in them. This helps readers who like to skim content and find out if the content is relevant for them.
The average word count of top-ranking content (in Google) is between 1,140-1,285 words. SearchMetrics
7 – Images
Choose the right file type for your image: PNGs for graphics, GIFs for images with few colors, and JPEGs for higher quality photographic images. Save JPEGs in Photoshop using the ‘Save for Web‘ function and use 60% image quality to start. This will keep file size down and help with page load times.
8 – Appropriate File Names
Save your images with hyphens between the words in the file name, the name should also represent what the image is about.
9 – Image Alt Tags
Adding the correct alt tag to your image will also help with your SEO results as it allows search engines to further understand what the image is about. The alt tag should convey what your image is about as this is the text that displays if the image can’t be displayed. If your image contains any text be sure to include that in your alt tag.
10 – Categories
Most blogging platforms like WordPress or Tumblr enable you to add categories to help organize your articles. Allowing your articles to be sorted by topic rather than chronologically helps your audience to find the content they want faster. You can also organize by other taxonomies, such as tags.
11 – Internal Linking
Hyperlink your copy to other sections of your site that are relevant and would be of interest to your readers. A combination of keyword rich, branded, and normal anchor text are acceptable for this.
12 – Google Authorship
Google wants to know who the publisher or author of a piece of content is. Don’t get left behind the curve and make sure you claim your content, and link it to your Google+ profile.
Implementing Our On-Page SEO Checklist for Blogs
If you already have a blog and post regularly simply keep this handy on-page SEO checklist for blogs around for future reference and check off each item as you go along. And guess what, it works equally well for older blog posts that may have not been optimized for SEO. Just be sure to include the appropriate redirects if you change the actual post url!
Some businesses are using a copywriter to write blog posts, so in that case you should check to see if they follow everything on our on-page SEO checklist for blogs, and point out any errors or omissions. The same goes if your in-house marketing department handles the blogging for you.
Still Confused by On-Page SEO for Blogs?
Of course, you can save yourself a lot of time and trouble and let us implement the on-page SEO checklist for blogs for you. On-page SEO and blogging are two of our specialties, after all! Our content strategists and copywriters create relevant, engaging, and keyword-optimized blog posts based on the research and analysis by our SEO strategists and implement and maintain a regular blogging schedule for you. Why not get started by requesting your free estimate for establishing a regular blogging strategy for you?
And if you are still not sure if you are following the on-page SEO checklist for blogs correctly, or you just don’t quite get it, don’t worry! Simply reach out and contact us. Our expert team will listen to you, answer your questions, and determine the best way for your business to follow the on-page SEO checklist for blogs. That is one of our specialties, after all!
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