E-Commerce Platform Tips for Small Business Owners

ESPRESSO.digital - E-Commerce Platform Tips for Small Business Owners

E-Commerce Platform Tips for Small Business Owners

E-Commerce Platform Considerations

Many small businesses are interested in selling their products, and potentially their services, online. Makes sense; you get to sell to a larger audience for relatively little additional effort. Except for deciding what type of e-commerce platform you want to use.

As this post from Entrepreneur explains you need to choose wisely. A lot depends on what type of e-commerce store you are looking at, how many products you intend to sell, and how customized you want your e-commerce store to be. Your e-commerce platform must meet your current and future needs.

 

E-Commerce Platforms: Shopify and WooCommerce

Two Popular E-Commerce Platforms

The two most popular options for small business e-commerce are Shopify and WooCommerce. There are a few others, but they are either too simple or too advanced for most small business e-commerce needs.

Shopify is a hosted solution, meaning that you will need to host your e-commerce site on their servers. Shopify offer about 20 free themes, and about 120 premium ones to help you set up your online shop. Fees are based on the amount of products you sell in any given month.

WooCommerce is a more robust e-commerce platform now owned by the same company that owns WordPress. The basic Woo plugin is available for free, and you can install it on any WordPress site. Starting with the base setup, you can customize and scale Woo to meet just about any e-commerce need.

Regardless if you decide on one of these options, or if you select a different solution altogether, you must plan ahead if you want to avoid obstacles later. Talk to other small business owners and see what platform works for them. Be sure to make a complete list of everything you need from your e-commerce presence, and share that with your web designer. To help you get started here are some additional e-commerce considerations to increase sales.

You can read the entire article on Entrepreneur Magazine here: https://www.entrepreneur.com/article/294164

 

ESPRESSO.digital Any Questions?Need Help Selecting Your E-Commerce Platform?

So, you are not sure where to go from here. We understand; deciding which of these e-commerce platforms is best for you can be tricky. Here is an idea for you; why not let our team help you figure this out?

We offer a full range of e-commerce solutions that are tailored to almost any requirement. Of course we can also design a mobile-first online presence for you and can help you with creative services, brand strategy, content strategy and copywriting, search engine optimization, and social media integration. Why not get started by reaching out for your free web design consultation?

Our team will listen to your concerns, analyze any problems and obstacles that stand between your audience and your e-commerce website, and how to overcome them. That way you can focus on running and growing your online business. Sounds good to you? Then why not contact us now?

Perhaps you have some recommendations or personal experiences with your e-commerce platform. We would love to know about them. Please share them with our audience in the comments. Don’t forget to grab our feed so you don’t miss any updates. And help any online business owners among your friends and associates by sharing this post with them.

Thank you! We appreciate your help to end bad business websites, one pixel at a time!

By ESPRESSO Team
Highly Caffeinated Digital Creatives
@ESPRESSOcreates

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