Not Getting Enough E-Commerce Sales? Here Is What You Are Missing!
E-Commerce Must Haves
So you have an e-commerce website, good for you. Hopefully you have great content, breathtaking product images, and an easy and intuitive checkout process as well. But even if you do you are barely getting started as a digital competitor without certain e-commerce must haves. In addition to the above they include mobile friendly designs, a sense of security and transparency, social media integration and customer reviews.
The secret to success in 2017 is no longer just get it out there and see how it performs. The most successful retailers are strategic and targeted in their efforts, both offline and on. BigCommerce
As a small business owner you are already aware of The Big Problem with Small Business Websites, and maybe you have thought about How To Grow Your Business Online. Regardless if you already have an existing website or starting from scratch there are 26 Steps to Successful Website Development. This post will identify 8 E-Commerce Must Haves to Generate Revenue and explain how you can add them yourself.
8 E-Commerce Must Haves To Generate Revenue
An e-commerce website requires so much more than just a shopping cart, simple images or descriptions. It requires you to provide a fluid and solid user experience. This will dramatically increase conversions on your website.
The following 8 e-commerce must haves will provide your website visitors with the best possible user experience, which is what the modern and increasingly finicky social, mobile, and local shopper (So-Mo-Lo) expects. Most of them are quite obvious but are mostly overlooked.
67% of Millennials prefer to shop online rather than in-store. BigCommerce
Quick Load Time
The most essential in our list of e-commerce must haves is a fast loading website. Studies show that you loose 40% of your customers if your site takes longer than 3 seconds to load. There are things you can do to increase site speed by using a content delivery system (CDN) like MAXCDN, a compression plugin such as WP.Smush.It, or the image compression features in image editing programs like Adobe Photoshop. Other steps like minifying your codes and restructuring your data is best left to professional web developers.
Parents spend 61% more online than non-parents ($1,071 vs. $664) BigCommerce
Mobile-First & Responsive Design
The next in our essential e-commerce must haves that is pretty much a minimum requirement in the mobile age is a mobile version and responsive design. Currently 68% of online shoppers are visiting your site from a mobile device like a tablet or smartphone. This includes initial browsing, actual shopping, social sharing and return visits. Make sure your visitors have a rewarding and engaging user experience across all devices.
You can check what any live website looks like on a variety of mobile devices in real time on Responsinator.
Millennials are 53% more likely to have a shopping app on their mobile/tablet than other generations VWO
Call To Action Buttons
When your customers arrive on your website they begin a journey of discovery. And they will need someone to lead them. Make it easy for your visitors by providing them with call to action (CTA) buttons on every page. By providing CTAs as part of your e-commerce must haves you can steer your customers towards the buying decision and increase your revenue.
The average online shopping cart abandonment rate is 69.23% Baymard Institute
Of course, leading your clients towards your shop doesn’t work if your checkout process is overly difficult or time consuming. 59.8% of all buyers abandon their shopping carts before checking out if they feel they are being led in circles. Therefore we consider a transparent and secure checkout one of our essential e-commerce must haves.
88% of people agree that having a mobile device with real-time information makes them more spontaneous with shopping and, in general, more open to discovering new things Latitude
Another of the essential e-commerce must haves is a Secure Socket Layer (SSL) Certificate for your e-commerce domain. You can easily recognize sites that have them by the https:// prefix. Your potential shoppers will get a sense of trust and security from the same. It also helps if you can list other certificates such as BBB Licenses or VeriSign. By adding as much transparency and certification as you can you tell your potential customers that you are not a risk.
53% of global internet users have made an online purchase in 2016 US Department of Commerce
This is so obvious we didn’t even think we needed to list it as part of our e-commerce must haves. But many e-commerce websites lack easy to find contact information! Your potential clients and existing customers need your contact information to inquire about your products and services and resolve any problems. Make sure you list at least the following: phone, email, mailing or store address, Skype (if applicable) and fax (if applicable.)
68% of US online shoppers engage with live chat features Ladesk
Social Media Links
Here is another obvious candidate for the e-commerce must haves list, social media integration! Social media has a huge impact on your e-commerce website and can help drive traffic as well. 77% of companies say they acquired customers through Facebook, and sites using the Google+ button receive 3.5 times as many Google+ visits as those without.
23% of shoppers are influenced by social media recommendations/reviews. BigCommerce
And finally, don’t forget about customer reviews in your e-commerce must haves. 40% of buyers consider reviews before actually buying your product, so be sure to make your customer reviews stand out. A customer review can be as simple as a sentence or two or as elaborate as a video testimonial or case study. This will also help your site rank for the review keywords.
75% of reviews on eCommerce sites give the full 5 stars Smart Insights
Implementing Your E-Commerce Must Haves
Now that you have a list of e-commerce must haves it is time to add and implement them on your website. You should already be able to maintain your own website as far as adding info and updating content is concerned, so some of these e-commerce must haves can be added by as part of that process, such as adding testimonials and current contact info.
Social media integration should be part of an organic social media strategy, so you may want to consider what other social media services you want to add. Other e-commerce must haves may require some additional help from your web designer or developer. If you don’t have a web designer or developer here is a Guide To Hiring a Web Designer.
Additional E-Commerce Resources
If you are just starting out with your online store, or would like more help in making your e-commerce presence all that it can be you may like some of these posts on our ESPRESSO Shots Blog:
- Effective E-Commerce Web Design Equals More Sales – It’s That Simple!
- Are Costly E-Commerce Errors Hurting Your Online Sales?
- Are Your Online Consumers Abandoning Their Shopping Carts?
- Sneaky E-Commerce Tricks, and How to Avoid Them!
- How Crowdfunding Affects E-Commerce
- 11 Critical E-Commerce Mistakes You Must Avoid
- E-Commerce Platform Tips for Small Business Owners
Still Confused by E-Commerce Must Haves?
Of course, we would be happy to add and implement any or all of the e-commerce must haves listed in this post. We are experts at carefully crafting custom mobile-friendly websites to meet (almost) any budget. From highly customized corporate sites, to responsive e-Commerce websites to small business websites and personal blogs we work directly with the client to prepare them for the ever increasingly social, mobile and local consumer. Why not get started by requesting your free estimate?
And if you are still not sure exactly how these e-commerce must haves will benefit your visitors while increasing revenue don’t worry! Simply reach out and contact us. Our expert team will listen to you, answer your questions, and determine the best way for your e-commerce site to provide your visitors with the fluid and solid experience they expect. That is one of our specialties, after all!
Thank you! We appreciate your help to end bad business websites, one pixel at a time!
By Gregor Schmidt
Co-Founder / Creative Technologist