Don’t Waste Your Time! Here Are Some Cool Ideas to Make Your Website Content Go Further!
Divisible Content Saves Time!
Content marketing has exploded in recent years as brands seek new and more authentic ways to reach new customers.However, as brands ramp up content marketing, they often find it challenging to produce enough relevant and engaging content for the many publishing platforms they need to reach. As we mentioned in a previous post this is one of the challenges of the Preparing for the Content Marketing Marathon. This is where a Divisible Content Creation Strategy will save you tons of time and effort!
Divisible content creation is an effective strategy that allows brands to produce large volumes of content with minimal expenditures of time and money! Even better, there is virtually no required investment in additional or new resources or technology. If you are already creating content for a digital or content marketing strategy you can easily incorporate a strategy for divisible content creation. Let’s see what such a strategy looks like.
What Is Divisible Content?
Divisible content is a strategy for streamlining content creation. You create one core content asset that comprehensively covers a topic. This could be a product you sell, a service you provide, or a common issue facing your target audience. This asset serves as your foundation for your divisible content creation strategy. You break it down into smaller pieces or “divisibles,” and publish it in a variety of formats across different platforms such as an infographic on your social media profiles, a post for your blog, and third-party content sharing sites like SlideShare.
The Benefits of Divisible Content Creation
By repurposing your core content you extend the lifespan of work you already created. That saves you time, money, and brainpower, three things you can never have enough of!
By focusing on a single theme or closely related themes, all content helps support and deliver a strong central message. A strategy for divisible content creation also provides a clear structure and schedule for content creation and distribution, streamlining the process for all departments involved.
You can tailor each “divisible” to a particular audience, helping to deliver your message more effectively. Additionally, all created content maintains visual consistency, which preserves and promotes your brand identity.
Getting Started with Divisible Content Creation
1. Identify a Single Messaging Focus
Each core asset you create should cover a single topic, with the aim of delivering a focused message. Look for topics that will attract readers and help achieve your goals.
2. Create a Comprehensive Piece of Content
A divisible content creation strategy hinges on the creation of a core content asset that covers a topic thoroughly. The more comprehensive the content, the more opportunity to create divisibles. This asset can come in many forms, including e-books, interactive infographics, motion graphics or slide shows.
3. Break-Out and Reformat Divisibles
Identify the pieces of your core asset to repurpose in various formats. Find as many different opportunities as possible. Many divisibles, such as infographics and blog posts, can be broken down even further into micro-content primed for social sharing.
4. Publish Content
Content can be distributed through both owned and earned channels, then amplified with paid media. All publishing is strategically coordinated to maximize reach.
Developing Your Own Divisible Content Creation Strategy
As you can see developing a divisible content creation strategy is not rocket science. Maybe you are already creating some repurposed content for your blog or social platforms. Our strategy provides you with some actionable steps you can easily add to your existing content marketing strategy.
If you are completely new to content marketing our divisible content creation strategy will get you started the right way, no wasted time or effort. Focus on creating your first core content piece to start, keeping in mind that you want to be able to divide it eventually. After you have your core asset start creating a few divisibles and measure their organic reach. Adjust as necessary and repeat!
We Can Create Your Content!
Of course, some of you would rather not deal with content creation of any kind. Luckily there is another a solution! Our content strategists and copywriters can work with you. Why not get started by requesting an estimate to implement a divisible content creation strategy for you?
If you are not sure how a divisible content creation strategy can save you time and effort, don’t worry! Simply reach out and contact us. Our expert team will listen to you, answer your questions, and determine the best way for you to get all the divisible content creation benefits you need. That is one of our specialties, after all!
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