The main purpose of your business website is to support your short and long-term business objectives. But in 2018 you will need to do a lot more to reach that objective than simply using a cheap template and launching your site. Take a look at how applying basic psychology principles will let you build a website and influence your website visitors instead.
They may not like it, but most business owners accept the cost of their business website as a business investment. But are they really getting the most out of their investment? Unfortunately most business owners fail to maximize their website investment ROI. To help them, and you, do better we are sharing some simple strategies for maximizing your web design ROI in 2018 and beyond.
Did Google start flagging your website as insecure? Website security and transparency has always been a key factor in website engagement. Yet many business websites still do not provide a secure browsing experience. If that includes your website here is what you need to do to move your website from HTTP to HTTPS, and provide the security both human visitors and search engines require in 2018!
A business website is an absolutely essential element of your online presence in 2018. Yet many business owners fail to get the website they actually need to support their business objectives. To help them, and you, do better here are some effective web design planning tips that will allow you to build a better website, for less money, in less time.
Most businesses have a website in 2018. But does it actually support the business objectives of the website owner? Most websites actually are not aligned with user expectations, which pretty much makes them completely useless. To help you do better we want to share 10 essentials of effective web design that will better align your website with modern consumer expectations.
Just like in a brick-and-mortar store or business there are things you must do if you want to engage and convert potential consumers on your e-commerce site. Here is how effective design elements take the place of an attentive shop keeper.
You probably have seen chatbots on many websites recently. They are becoming more and more common these days. Yet many business owners still don’t really know about them. This will help you better understand what chatbots are, how they work, and how they can benefit busy business owners.
With the exception of some personal sites the primary purpose of any website is to attract, engage and convert as many online consumers as possible. In other words, you need and want lots of website traffic. But that doesn’t happen by itself. Take a look at these simple, yet effective, strategies for increasing website traffic any business can implement on their website.
On May 25th 2018 the EU General Data Protection Rules (GDPR) went into effect. But especially small to mid-size businesses are far from being compliant. The main issues are the cost involved, and the frequent misunderstandings of what exactly is involved, and how it applies to a business. If that includes you we have a very simple and cost-effective solution for you!
There are a number of content management systems (CMS) a business owner can choose from. Each comes with its own potential strength and weaknesses. To help business owners and marketers reach an informed decision we are sharing a CMS comparison between WordPress, Drupal, and Joomla. Take a look and see which one will best meet your business objectives.