How fast does your website load? Both search engines and human consumers require websites and e-commerce stores to load in 3 seconds or less. Unfortunately many consumer websites fall well short of that mark. Which leaves you exactly one option: website page speed optimization. Here is what that means, how that works, what business and website owners need to consider, and how to get started. The rest is up to you. Better hurry! Consumers are waiting!
As the most popular CMS WordPress presents a big target for hackers and other cyber criminals. And many business owners make it too easy for them by not protecting their WordPress websites. Here is what you need to know both before and after you build your WordPress website to prevent malicious attacks.
Most, if not all, business owners and marketers do at least some SEO on their business website. But how is that SEO implementation actually working out for them? The sad truth is that many business owners don’t know because they have no easy way to check. At least there wasn’t until now! Check out Lighthouse, the new SEO tool from Google that provides measurable insights into your SEO implementation.
No website is timeless, and there will come a time when a website redesign will become a necessity. But how can you determine if a redesign is your best option, and what exactly should be changed or redesigned. Take a look at how you can redesign a website, the questions you must ask, and the sustainable results you can achieve.
Many business owners make the mistake of launching their WordPress website and promptly forget about it. This will leave your business website at risk! Find out how these WordPress maintenance tips will keep your site secure and optimized to support your business objectives.
A successful business website is absolutely essential for any effective digital marketing strategy. Most business owners understand that. But many business owners give very little thought to what it takes to establish a successful business website. And that is not a good thing! If you really want to build an online presence that actually supports your business objectives and appeals to consumers here is what you should do instead.
There is no one-size-fits-all business website, so there is no standard cost. Instead you need to consider a number of business website cost factors to determine what works for you. To help business owners and marketers build an online presence that actually supports their business objectives we outline some common website cost factors for you.
Is your business website ready for the holidays? Many businesses overlook the holiday marketing value of their website, which means they are missing out on eager holiday consumers. Our essential small business website holiday tips explain how to increase user satisfaction and holiday sales to help any business have a green holiday season in 2018!
Online consumers expect to connect with a brand before making a purchase decision. By combining brand building and web design businesses of any size can create a more effective online presence that will get noticed and engage visitors. Take a look at how you can get the two of them to play nicely together!
Any business website or e-commerce store will decline in performance and functionality over time. And this can quickly become a serious problem for business owners and online marketers. To help you do better here is a checklist to help you run a complete website audit on your site. Take a look at the 61 essential checks every business should perform regularly to ensure their website meets their audience expectations and supports their business objectives.