Are These Common Business Website Traps Limiting Your Long-Term Business Objectives?
Don’t Limit Your Options! Plan Ahead!
We are a web design agency, so we talk with lots of business owners about their website. And most of them have great plans to grow their business, which means they need to expand their online presence as well. And that can be a problem some times. Why? Because if you don’t avoid common business website traps at the beginning you have limited options later!
It doesn’t matter if you have a simple brochure website or a robust e-commerce presence. Your business website can literally make or break your business. Either way, you can’t afford to treat your business website design as an afterthought. By giving this process careful thought most often you can avoid these common business website traps.
It does not matter if you are building your website in-house, or hiring a professional web designer or agency, here are three common, yet often overlooked, business website traps to avoid in order to get the most from your online investment.
Common Business Website Traps
Forgetting Mobile Users
Having a responsive business website has been a requirement since the Google Mobile-Friendly Algorithm Update of 2015. Any website that does not meet that requirement is punished in Google’s mobile search rankings. That means it does not show in mobile searches, rendering your business invisible to smartphone and tablet users. So they will take their business elsewhere.
Mobile and tablet usage surpassed desktops last year. Mobile and tablet usage was 51.3% while that of the desktop was 48.7%. StatCounter
But simply having a responsive website does not make it mobile-friendly. You absolutely need a website design that caters to mobile consumers across all devices. Your business website must reconfigure itself on the fly to ensure it’s not a scrambled mess on a small screen.
That means text should be readable without zooming, nor should you need to scroll from left to right to see the entire web page. Make sure images and CTA buttons scale according to the viewing device. And forget about using Adobe Flash or other web technologies that are not mobile friendly.
Skimping on Website Hosting
Once your new business website is finished you need to park it somewhere. This is another one of our common business website traps! We understand, you just spent a bunch of money, and the urge to economize is great. Budget website hosting deals seem a great answer. But most often they are too good to be true, and don’t meet the needs of your businesses.
With 1% delay in site loading time, there is a possibility of losing 7% sale conversion. Moz
Budget hosting providers sound good initially. Many offer unlimited storage, so there’s no restriction on the size of your business website. You have unlimited bandwidth, so there’s no apparent restriction on how many people can visit your site. It sounds perfect, but many hidden limitations behind the scenes make it one of the most common business website traps.
Budget hosts run your business website on the same physical server as dozens or even hundreds of other websites. Each site is only permitted to use a fraction of the server’s memory and processing power. And this quickly becomes a problem. If your business website experiences a traffic spike, putting extra load on the server, the hosting company will take your website offline.
Vague Hosting Thresholds
Unfortunately, hosting providers usually keep things vague rather than specify exact usage thresholds. But you need to know what happens when your business website has a traffic spike. Some hosting companies will simply pull down your website and wait for you to complain; how nice of them! Others have less draconian policies, which throttle your site and return to normal service as the traffic spike eases.
A website should load within 0.5 – 2 seconds in 2018. Google
So find out about these policies before you decide, especially if you’re signing up for a long-term contract, or you might be stuck with a hosting deal that leaves you in the lurch when you need it most. If you’re expecting plenty of traffic then it might be worth paying extra for your own dedicated web server, or using a managed service like WPEngine. The added cost is negligible compared to what a loss in sales can cost you!
Ant type of business website hosting can vary widely in price and quality. This is especially true when it comes to E-Commerce sites. Be sure to avoid this common business website trap and compare different business website hosting options before you decide.
Limiting E-Commerce Options
The last of our common business website traps is limited to e-commerce sites. If you are selling products or services online, then your e-commerce platform is the most critical part of your business website. It must meet all of your current and future needs, especially if it’s impacting on your website design and choice of payment, shipping and fulfillment providers.
If you are a growing business it is very tempting to opt for a low-cost solution like Squarespace, Wix, and Shopify. But be wary of putting yourself at the mercy of an e-commerce platform that limits the number of items on your site or the number of sales you can process each month.
48% of the newcomers on the Internet want their sites to sell goods online. 84% of those websites work great on mobile devices. GoDaddy
As your business grows, you will either have to hand over more money or scrap your business website and start all over again. We recommend you carefully consider both short and long-term options and limitations before signing on the dotted line.
Your choice of e-commerce platform dictates your choice of back-end third-party service providers, such as your web hosting service, merchant facilities, and order fulfillment and delivery options. Some demand a slice of every transaction and can get greedy if they know you have no alternative but to use them.
Also consider whether your e-commerce solution requires complex and expensive integration in order to work with your financial package and other business systems. Perhaps you are integrating your e-commerce site with a marketing automation or CRM platform. Your web designer can help you determine your best options.
Avoiding Business Website Traps
Your business or e-commerce website is another area where you must balance your current budget with your long-term objectives. We always recommend that you look at the design and development of your business website as an ongoing effort rather than a one-time deal. That approach alone will help you avoid most common business website traps.
Our standard approach is to build business websites in phases. Start with the minimum viable version to launch, and build on that. Selecting industry standard components such as WordPress, WooCommerce, Magento, and Square means that you are building a robust foundation on which to grow your business. As your business grows you can add more functionality and options.
By using standard building blocks and frameworks you avoid many common business website traps right from the start. Regardless of where your business is located, you will undoubtedly have no problems finding hosting providers and skilled experts ready to take your business website to the next level.
Of course, you can ignore these common business website traps and forge ahead regardless. And maybe you are even successful in initially maintaining and scaling your business website. But there will come a time when you hit a brick wall, and realize you can’t go any further. And that will be a very expensive moment!
Clint Eastwood’s character Dirty Harry cautioned: “A smart man knows his limitations.” As a smart business owner you should know your limitations, and avoid common business website traps. Trust us, it is the most time and cost-effective approach.
Additional Tips And Resources For Improving Your Business Website
If you need to get your business noticed online you may find these posts from our ESPRESSO Shots Blog helpful as well:
- 10 Common Business Website Errors That Will Keep Online Consumers Away, Guaranteed!
- Are Your Digital Marketing Efforts Going Nowhere? Try These Simple Tips Instead!
- Your Business Website Is Killing Your Business! Is That What You Really Want?
- Conversion Rate Optimization for Business Websites
- Yes! Any Business Can Build a Digital Marketing Strategy to Thrive and Survive in the Digital Age!
- How You Can Build a Small Business Website that Attracts and Converts Online Consumers!
We Eliminate Business Website Traps!
Feel free reach out to us and learn more about our business and e-commerce website design services. Our team can help you determine exactly what type of website and options you need now and in the future, and help you avoid common business website traps. All you have to do is click the button below. The highly caffeinated team is here to help!
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