Help! I Have No Idea What Kind of Website Content I Need to Create!

ESPRESSO.digital - Website Content Creation

Help! I Have No Idea What Kind of Website Content I Need to Create!

Is Website Content Creation a Major Obstacle For You?

It’s 2017, and many brands and businesses are following at least some sort of content marketing strategy. But why are so many of them failing at it? The answer is simple; the website content is not aligned with the expectations of their target audience! When visitors arrive on your website and don’t immediately find what they need or expect they simply go away. So before you blame content marketing you may want to look at your actual website content creation process.

Creating website content simply for the sake of having content on your site is never going to work. If you want your website to attract and convert your online audience this approach is missing a crucial element, audience engagement! If your website content does not meet the expectations of your audience it has failed before you even publish it. That’s where a website content creation strategy is essential.

Your website content creation process needs to start by identifying your target audience, and what they will expect to find on your site. Once you identify your audience you can create the appropriate website content for them. Our friends over at Micro Creatives created this really cool infographic showing you exactly what to do to make sure your website content creation actually works for you, not against you. Take a look!

A Guide to Website Content Creation

ESPRESSO.digital - Micro Creatives Website Content Creation Strategies Infographic

Infographic courtesy of Micro Creatives

More About Website Content Creation

The above infographic provides you with some great strategies for website content creation that most business owners and marketers can apply to their content marketing strategy. If you are just starting to create your website content, or want to brush up on your content creation skills, you may like these posts from our ESPRESSO Shots Blog:

 

ESPRESSO.digital Any Questions?

We Can Help With Website Content Creation!

Here at ESPRESSO.digital, we offer a full range of website content creation and online marketing services, including digital marketing services, content strategy and development, and social media marketing and community management. Contact us to learn more about our small business website content creation, and how our team can help you by creating engaging content for your small business content marketing campaigns.

Do you have anything to add to our tips for creating engaging and effective content? Please leave your comments below so our audience can benefit as well, and grab our feed┬áso you don’t miss our next post! And help your audience with their content marketing by sharing these tips for creating engaging content with them!

Thank you! We appreciate your help to end bad business websites, one pixel at a time!

By Gregor Schmidt
Co-Founder / Digital Barista
@gregorspeaks

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