One of the first things you have to do when you start a new business is to establish an effective brand voice and image. But that is easier said than done! Getting off to the right start and establishing an effective brand and online presence takes effort and skill, and there are specific considerations that are individual to each business. Here are some essential branding tips to get you started!
Many business use blogging as part of their content marketing strategy in 2019. Yet all too often bloggers overlook opportunities for making their posts go further. Our content marketing checklist for blogs will show you what to do to improve your blog content and promotion in order to increase your online reach and engagement.
So you have a business, but is it standing out from the digital noise? That all depends on your brand logo, and how well it relates to who you are, what you do, and what differentiates you from your competitors. Here is what you need to consider to create an effective brand logo for your startup, business or product brand.
Unfortunately many business owners don’t see the value of having a business blog, or mistakenly believe that blogging is not effective for their business. As a result they are missing out on key B2B Business Blogging Benefits. But with a little effort any kind of business can establish an effective blog and get B2B business blogging benefits at the same time.
Knowing who you are is an important aspect of any successful brand strategy, yet it is all too often overlooked. Especially start-ups are usually more concerned with product development and marketing / fundraising, but even established companies can forget the value of their brand. And that thinking will work against you! How are you expecting your existing and potential customers to remember you if you don’t even know who you are?
Many business websites contain a few errors. Luckily many of those can be fixed relatively easy. But some errors are absolutely fatal to your business website! Here are 8 examples of mistakes that can kill any business website. Find out what they are, how they damage your site and reputation, and how you can avoid them altogether.
Yes, it is important to keep your business website up-to-date. But that does not necessarily mean you have to start from scratch. Find out when a website redesign is the best approach, and when a simple website update will suffice.
Do you want to attract leads, engage them, and convert prospects into consumers on your website and through your social channels? In that case you better connect with your intended audience right away by creating an effective online marketing message. Here are 100 items you need to have if you really want to stand out and get noticed.
In 2019 search engine optimization needs to be part of an overall diversified digital marketing strategy. SEO will push your website toward the top of organic search results. If done correctly it can have your website ranking at or near the top. But you need to avoid making common small business SEO mistakes along the way!
Local consumers are becoming ever more demanding and sophisticated. Therefore having just any old website is not going to do it if you want to stand out from your local competitors. Instead you need to focus on adding a few essential features to your local business website to attract local shoppers. Here are some suggestions for what you need to do!