search engine optimization

ESPRESSO.digital - Small Business Website Mistakes

21 Feb: Stop Making These Small Business Website Mistakes If You Want to Succeed Online!

Small business owners don’t intend to create a bad online presence, but many of them keep making the same small business website mistakes! The main reasons are usually not knowing which obstacles stand in their way of online success, or how to eliminate these shortcomings. Today we want to point out common small business website mistakes and help you avoid them.

ESPRESSO.digital - A Winning SEO Combination - SEO and PPC

14 Jun: A Winning SEO Combination – Why You Should Combine SEO and PPC for Better Search Results!

Search engine optimization is a key strategy to drive more targeted traffic to your business website. But many businesses fail to achieve the SEO results they need to thrive and survive in the digital age. If that includes you and your business you may want to combine several SEO strategies into a winning combination. Take a look at the SEO benefits of combining your SEO with your paid PPC campaign for best results.

ESPRESSO.digital - Innovative Web Design - The Elements of an Effective Business Website Featured Image

02 Apr: The Elements of an Effective Business Website That Will Support Your Business Objectives!

Simply having a business website does not necessarily mean it is actually effective, or working for you and your business! Many business websites lack one or more essential elements. Take a look at what you need to do to create an effective business website that will actually support your long-term business objectives.

ESPRESSO.digital - A Small Business Guide to Google Analytics

29 Mar: A Small Business Guide to Google Analytics to Help You Attract and Convert More Online Visitors

Google analytics is an essential tool if you are serious about your search engine strategy. It also is a very complex tool, and many especially small business owners quickly get overwhelmed. This infographic explains how any business owner or marketer can set up and configure Google Analytics and improve their search engine optimization strategy and efforts.