brand strategy

ESPRESSO.digital - Establishing an Effective Brand

13 May: New Business Essentials – Establishing an Effective Brand

One of the first things you have to do when you start a new business is to establish an effective brand voice and image. But that is easier said than done! Getting off to the right start and establishing an effective brand and online presence takes effort and skill, and there are specific considerations that are individual to each business. Here are some essential branding tips to get you started!

ESPRESSO.digital - Brand Strategy- Knowing Who You Are

22 Apr: Brand Strategy – Knowing Who You Are

Knowing who you are is an important aspect of any successful brand strategy, yet it is all too often overlooked. Especially start-ups are usually more concerned with product development and marketing / fundraising, but even established companies can forget the value of their brand. And that thinking will work against you! How are you expecting your existing and potential customers to remember you if you don’t even know who you are?