Your brand logo is the most important component of an effective brand identity and strategy, so careful consideration should be given to the type of logo that will work best for your business or product brand. We work with a lot of different logos in a variety of web and print projects, and we are always surprised by how many logos miss the mark in one or more areas. To help you do better here are some essential logo design considerations.
One of the first things you have to do when you start a new business is to establish an effective brand voice and image. But that is easier said than done! Getting off to the right start and establishing an effective brand and online presence takes effort and skill, and there are specific considerations that are individual to each business. Here are some essential branding tips to get you started!
So you have a business, but is it standing out from the digital noise? That all depends on your brand logo, and how well it relates to who you are, what you do, and what differentiates you from your competitors. Here is what you need to consider to create an effective brand logo for your startup, business or product brand.
Knowing who you are is an important aspect of any successful brand strategy, yet it is all too often overlooked. Especially start-ups are usually more concerned with product development and marketing / fundraising, but even established companies can forget the value of their brand. And that thinking will work against you! How are you expecting your existing and potential customers to remember you if you don’t even know who you are?
Online consumers expect to connect with a brand before making a purchase decision. By combining brand building and web design businesses of any size can create a more effective online presence that will get noticed and engage visitors. Take a look at how you can get the two of them to play nicely together!
Have you thought about your brand colors? Many business owners don’t, and that is not a good thing! Your brand colors affect how people react to your brand, and how it is perceived in your industry. Instead of scaring potential customers away start with these essential brand color scheme development tips.
Creating and adding visual content to your business website or social media channels is essential if you want to stand out in an ever more crowded digital market place. Here are some ideas that will help you create better visual content in less time, and reach a bigger audience.
The importance of branding and brand development is often overlooked by small business owners. This often leads to an ineffective brand image that does nothing to elevate the business above the digital noise. Here is what you need to know to build a rockstar brand, no matter how small your business.
We know from experience that inbound marketing projects come in all shapes and sizes. For clients they are all equally important, and they all deserve the same attention. But where do you start? We have come up with a simple inbound marketing checklist.
Social media is a great tool for reaching and engaging a bigger target audience. Take a look at what you can do to build brand awareness across your social channels and become a valued resource.