How the Hell Did Search Engine Optimization Get Started Anyway?
The Origin of Search Engine Optimization
Most business owners I talk to at the highly caffeinated agency fall into two groups: they believe SEO exists mainly to make their lives miserable, or they have no understanding how SEO started, and what it actually does. That is not overly surprising since search engine optimization is one of the most confusing topics in digital marketing. To help you get a better understanding I wanted to share this great infographic outlining the evolution of search engine optimization with you today.
As you can see, search engine optimization has been around since shortly after World War Two, so it is not exactly new. And while it started fairly simple search engine optimization has evolved quite a bit. In 2018 SEO is quite sophisticated and behaves more like a human than a machine. And this is very important! In the beginning of SEO you could get away with a few black hat SEO tactics, but no longer! In 2018 business owners have their work cut out for them if they want to rank higher in search results.
So take a look at this infographic and learn more about the evolution of search engine optimization, how and where it got started, and what has changed over time. You can use this info to better align your search engine optimization strategy, and beat your competitors at SEO. That actually happens to be one of the key SEO objectives of every business owner I talk to!
The Evolution of Search Engine Optimization
Additional SEO Resources You May Want To Check
If you are new to SEO, or simply want a better understanding of how search engine optimization works and how you can apply it to your digital marketing strategy you may want to check out these posts from our ESPRESSO Shots Blog:
- 9 SEO Basics to Grow Your Small Business
- WordPress SEO Tips for Small Business Websites
- 15 Key Small Business Website Success Tips
- Key SEO Considerations for Website Redesign
- Web Designer’s SEO Guide – How to Improve Search Ranking
- Finding the Best SEO Service Provider – 6 Things to Consider
- A Guide for Creating SEO-Friendly Content
- 52 Local SEO Strategies Any Business Can Implement
- 11 Local SEO Tips to Get Your Business Noticed
If you are interested in doing your own SEO you can save a lot of time by using professional SEO tools. While there is an almost endless variety of free and premium tools available many of them are of questionable use. Part of our SEO tips is to use industry-standard tools like these:
- SEMRush – Advanced SEO Tool
- MozPro – A Leading SEO Tool
- Ahrefs – Competitor Research Tools and Backlinks Checker
- Google Analytics – The Industry Standard for Web Analytics
- SE Ranking – All-in-One SEO Software
Here at the highly caffeinated agency we use all of the above on a daily basis. We know and trust them, and so should you. If you have any questions or need some additional info please feel free to reach out to us!
Need Some SEO Help?
Here at ESPRESSO.digital, we offer a full range of search engine optimization services, including professional website design, keyword research and search engine optimization, and content strategy and creation to help you create your own successful landing pages. Contact us to learn more about our small business search engine optimization services, and how our team can help you achieve your business goals through creating a successful SEO strategy and campaign.
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Thank you! We appreciate your help to end bad business websites, one pixel at a time!