Essential E-Commerce Features You Must Have to Succeed in a Competitive Market! - Essential E-Commerce Features

Essential E-Commerce Features You Must Have to Succeed in a Competitive Market!

Making Your Online Store All That It Can Be!

I am sure you have noticed a rise in online stores over the past few years. That is not overly surprising. With the increase in mobile consumers many businesses are branching out into online sales. And user-friendly e-commerce platforms like WooCommerce,  Shopify, BigCommerce and PrestaShop make it even easier for business owners to become e-tailers. But many e-commerce stores greatly limit their effectiveness and chances for success by not having some or all of these essential e-commerce features!


Retail E-Commerce Sales will Grow to $4.5 Trillion by 2021 Statista


The success of your e-commerce site depends on more than the quality of your products. If you truly want an effective e-commerce site that meets your short and long-term business objectives you also must consider how your e-commerce site is designed and promoted. There are essential e-commerce features that will make an e-commerce website more user-friendly to customers and easier to manage for the store owner.


71% of Shoppers Prefer Online Stores MediaLounge


But what exactly are essential e-commerce features? The answers can vary greatly depending on who you ask! Different market niches have different user expectations, and those include e-commerce features. This excellent infographic from our friends at Web Alive outlines 72 essential e-commerce features that any successful e-commerce site must have.

72 Essential E-Commerce Features - Essential E-Commerce Features Infographic - Web Alive

Infographic courtesy of Web Alive

Implementing These Essential E-Commerce Features

Now that you have a list of essential e-commerce features it is time to add and implement them on your website. You should already be able to maintain your own website as far as adding info and updating content is concerned. Therefore some of these essential e-commerce features can be added as part of that process, such as adding testimonials and current contact info.

Social media integration should be part of an organic social media strategy, so you may want to consider what other social media services you want to add. Other e-commerce must haves may require some additional help from your web designer or developer. If you don’t have a web designer or developer here is a Guide To Hiring a Web Designer.

Additional E-Commerce Resources

If you are just starting out with your online store, or would like more help in making your e-commerce presence all that it can be you may like some of these posts on our ESPRESSO Shots Blog: Any Questions?

Still Not Sure About These Essential E-Commerce Features?

Of course, we would be happy to add and implement any or all of these essential e-commerce features listed in this post. We are experts at carefully crafting custom mobile-friendly websites to meet (almost) any budget. From highly customized corporate sites, to responsive e-Commerce websites to small business websites and personal blogs we work directly with the client to prepare them for the ever increasingly social, mobile and local consumer. Why not get started by requesting your free estimate?

And if you are still not sure exactly how these essential e-commerce features will benefit your visitors while increasing revenue don’t worry! Simply reach out and contact us. Our expert team will listen to you, answer your questions, and determine the best way for your e-commerce site to provide your visitors with the shopping experience they expect. That is one of our specialties, after all!

Thank you! We appreciate your help to end bad business websites, one pixel at a time!

By Gregor Schmidt
Co-Founder / Digital Barista

Related Posts


Looking for innovative multilingual WordPress web design options for your business or brand?
Hold on just a sec!

Share This

Share this post with your friends!