SEO

ESPRESSO.digital - Lighthouse - Google New SEO Tool

19 Nov: Lighthouse – A New SEO Tool from Google to Help You Check Your Site’s SEO Implementation

Most, if not all, business owners and marketers do at least some SEO on their business website. But how is that SEO implementation actually working out for them? The sad truth is that many business owners don’t know because they have no easy way to check. At least there wasn’t until now! Check out Lighthouse, the new SEO tool from Google that provides measurable insights into your SEO implementation.

ESPRESSO.digital - The A-Z of SEO in 2018

08 Oct: Everything You Need to Know About SEO in 2018 and Beyond

SEO is an essential aspect of an effective online presence that will support your business objectives. There is only one problem; SEO is complex, and therefore frequently misunderstood. Lengthy technical guides tend to add to the confusion. To help you do better we are sharing the A-Z of SEO in 2018 and beyond. This simple, yet comprehensive infographic makes it easy for any business to improve their search rankings and visibility.

ESPRESSO.digital - A Brief History of Content Marketing and SEO

13 Sep: A Brief History of Content Marketing and SEO

Content Marketing and SEO are an essential part of any sustainable digital marketing strategy in 2018. But both have been around quite a bit longer. To give you a better understanding of both and how they apply to your online marketing efforts we are sharing a brief history of content marketing and SEO. Take a look at why brands starting using content in the 19th century, and all that happened since then!

ESPRESSO.digital - 100 Google SEO Success Factors

10 Sep: 100 Google SEO Success Factors Ranked by Importance

Nothing is as confusing to business and website owners as search engine optimization. To complicate matters there is a lot of false or misleading information out there. To help you cut through the bullshit we are sharing a list of 100+ Google SEO success factors ranked by category and importance. It will tell you in plain English what Google wants you to focus on, and what you better avoid!

ESPRESSO.digital - 106 Quick and Fascinating Voice Search Facts

30 Aug: 106 Quick and Fascinating Voice Search Facts You May Not Know!

Voice search seems to be growing in popularity, with more and more people choosing to use their voice to make a search rather than type it. But is it really for you and your business? To give you a better understanding of voice search and its applications we share 106 quick and fascinating voice search facts. Take a look at who is using voice search, when and where they are using it, and other relevant facts.

ESPRESSO.digital - Google's Leaked Quality Rater Guidelines

16 Aug: If You Ever Wondered What Google Considers to Be a Quality Website Here is Your Chance to Find Out!

Have you ever wondered what Google considers to be a quality website? In our ever more competitive online world you need every advantage you can get. But that can be easier said than done. With so much confusing and misleading information it is easy to be led astray. In order to help you do better yourself we are sharing some insights into what Google believes a quality website should be.