Stop Being So Boring! Build a Colorful Brand And Get Noticed Instead!
Brand Color Scheme Development And Your Brand Strategy
You probably noticed that colors are everywhere. From solids to gradients, from bright neons to subdued pastels, and from pleasant to downright garish we are bombarded by them every day. And that is a good thing, because we humans are visually oriented. But that also means that you need to consider how your brand colors affect your overall brand strategy. In other words, you need to give serious thoughts to your brand color scheme development.
The number one visual component that people remember most is color. In fact, color increases brand recognition by up to 80%. ColorMatters
We help a lot of clients to develop their brand colors, and we know certain things just don’t go well together. You are not just selecting a color for your logo here. Your brand colors affect how people react to your brand, and how it is perceived in your industry. Instead of scaring potential customers away start with these essential brand color scheme development tips.
Essential Brand Color Scheme Development Tips
Select only those colors that characterize the emotions your brand wants to evoke from your target audience. For more information on color and how it affects your emotions check out “12 Colors and the Emotions they Evoke” from Creative Bloq.
Don’t drive potential clients away. Select colors that resonate with your target market, and stick with them! Think about it, have you ever seen a hot pink financial services logo?
Balance Color Use
Nobody likes a brand that represents an explosion in the paint factory. For most brands we recommend using three brand colors in this ratio: 60%, 30%, and 10%.
Not only do you want to evoke emotions, you want to evoke the correct emotions. We recommend you look for colors that are likely to evoke a positive response with your target audience.
If your brand is the same as everyone else you will not get noticed much. Therefore we recommend you choose distinctive and unique colors that present you as a charismatic brand.
Create a Brand Persona
Instead of looking at your brand simply as a logo on your website or business card try looking at it as a person. If your brand were a real person what kind of person would it be? Once you know that you can complement that personality with your brand color scheme.
Our personal favorite is being different. You may have noticed that already. And that approach can work very well! So don’t be afraid to be different. Go ahead, try different color schemes on different pages on your website.
You need to focus visitors attention on your website. Make it easy for them to navigate and follow your call to action (CTA) by using bold colors for navigation and other highlights.
Emphasize Key Points
Focusing your visitors’ attention becomes much easier if your brand color scheme includes contrasting colors. Your brand color scheme needs to include colors that can be used for buttons, CTAs, links, and highlights so they stand out from the rest.
You want your brand to be long-lived. Therefore stay away from gimmicks and fads. Short-lived color trends may be hot for a while, but they tend to quickly fade away.
Take a look at the brand colors of your online and brick-and-mortar competitors. Then develop your brand color scheme to be exclusive from them. But make sure you are still relevant to your industry, of course!
Certain colors may look great on your desktop, but lousy on a smaller device. Or maybe your new iPhone has a much brighter display than your old laptop. Start by using only compatible colors. Then make sure you understand how they look on different devices.
Your Brand Color Scheme Development
Now that you know how colors can make or break your brand strategy you are ready to begin your own color scheme development. Start slowly, pick out a few colors and see how well they go together. Try different combinations and variations like overlays, gradients, or even spot color on images or text. Soon you should get a feel for what works for you, and what seems off-brand.
A word of caution, effective color scheme development is not easy. You may have noticed that the new design of our agency website features more colors than before. We are pretty colorful, and wanted to show that in our brand identity. People have commented favorably already. But it wasn’t easy getting there. There were quite a number of “You are not planning to use THAT color?” moments, believe me.
So if you are not creative, color blind, or otherwise hindered in developing your own color scheme I highly recommend that you engage a professional brand strategist or designer to help you. In large part your business success depends on your brand image. Therefore it is a really bad idea to skimp on your color scheme development.
If you are still not sure how to get started with your color scheme development check out these posts on our ESPRESSO Shots Blog:
- How to Create a Kick Ass Brand Strategy
- The Elements of an Effective Brand Logo
- Brand Strategy – Knowing Who You Are
- Brand Strategy – Considerations for Logo Designs
- New Business Essentials – Establishing an Effective Brand
- Top 10 Digital Branding Trends for 2015
We Develop Color Schemes!
Contact us to learn more about our branding services, and how our team can help you with your brand color scheme development.
Do you have anything to add to our brand color scheme development tips? Please leave your comments below so our audience can benefit as well, and grab our feed so you don’t miss our next post! And help your audience build an effective brand by sharing our brand color scheme development tips with them!
Thank you! We appreciate your help to end bad business websites, one pixel at a time!